We accept the constant flooding of advertising as being a part of everyday life. Numbers, however are so ingrained into our visual environment that we hardly even notice them. We thought we’d experiment with this concept and put up numbers of our own. The best thing about our numbers, is that they don’t get removed (in most cases) People just accept them as being part of their environment. It’s as if they have some kind of authority.
There’s a door in North Perth (Just near the Commonwealth Bank ATM) that in the phot below, has a ’4′ on it, a year later we changed it to an ’8′, it’s still there in 2009, that’s seven years!
